Post’s timeline

In 2015, Post Foods and MOM Brands became one company: Post Consumer Brands.
Some key moments in our historical journey:

  • 1895 Postum Cereal Company founded

    C.W. Post makes his first batch of Postum, a cereal beverage, in a barn in Battle Creek, Mich., and starts the Postum Cereal Company.

  • 1897 Grape-Nuts Cereal

    Postum Cereal Company introduces Grape-Nuts cereal, one of the first ready-to-eat cereals.

  • 1904 Post Toasties

    Postum Cereal Company launches a brand of corn flakes, which becomes known as Post Toasties.

  • 1914 C.W. Post's death

    Following C.W. Post’s death, the Postum Cereal Company continues to expand its product line.

  • 1919 Campbell Cereal Company founded

    John Campbell, a miller in Owatonna, Minn., adds malt flavor to farina cereal and names his creation “Malt-O-Meal.” He founds the Campbell Cereal Co.

  • 1929 General Foods Corporation

    The Postum Cereal Company changes its name to General Foods Corp., after adding Jell-O gelatin in 1925, Baker’s Chocolate in 1927 and Maxwell House coffee in 1928.

  • 1939 Shreddies

    Post Shreddies cereal is launched in Canada. Originally called “Cubs,” the name is changed to Shreddies in 1941.

  • 1942 Post Raisin Bran

    Post Raisin Bran cereal is introduced.

  • 1953 Malt-O-Meal Co.

    Campbell Cereal Co. is renamed the Malt-O-Meal Co.

  • 1966 Innovative packaging

    Malt-O-Meal Co. introduces its first cold cereals in a new economical package: the cereal bag without the exterior box.

  • 1971 Fruity and Cocoa Pebbles

    Post launches Fruity Pebbles and Cocoa Pebbles, featuring characters from “The Flintstones,” the first cereal brand based on characters from a TV series or movie.

  • 1985 Philip Morris acquisition

    General Foods is acquired by Philip Morris Companies.

  • 1989 Honey Bunches of Oats

    Post Honey Bunches of Oats is introduced.

  • 1989 Merger with Kraft Foods

    Philip Morris Companies merges General Foods with Kraft Foods, which was purchased by Philip Morris Companies in 1989.

  • 1998 Resealable cereal bags

    In pursuit of even more convenience and freshness, Malt-O-Meal Co. introduces the resealable cereal bag.

  • 2002 Quaker bag cereals acquisition

    Malt-O-Meal Company purchases the Quaker Bagged Cereal Business.

  • 2007 Ralcorp Holdings merger

    Kraft spins off Post Cereals and merges it with Ralcorp Holdings, creating Post Foods, LLC.

  • 2010 Better Oats

    Malt-O-Meal Co. introduces the country to 23 flavors of instant oatmeal called “Better Oats.”

  • 2012 MOM Brands

    Malt-O-Meal Co. is renamed MOM Brands to reflect its wider product range of cereal brands.

  • 2012 Post Holdings

    Post Holdings is spun out of Ralcorp, with Post Foods as its sole operating segment.

  • 2015 Post Consumer Brands

    Post Holdings buys MOM Brands and combines it with its Post Foods business to create Post Consumer Brands, the nation’s third-largest cereal company.

  • 2017 Weetabix acquisition

    The Weetabix U.S. portfolio of cereal brands joins the Post Consumer Brands family.

  • 2018 Three Sisters

    The company’s Three Sisters division is formed, focusing a wide range of sensible, sustainable and delicious choices.

Our Anniversary

The Post 125th & Malt-O-Meal 100th anniversaries mark more than a century of bringing cereals to breakfast tables across America.

Learn About Our Legacy

Post history

Malt-O-Meal innovates with “Steamboat Bill” radio promotion

John Campbell, founder of Malt-O-Meal, became an early pioneer of radio, using his ingenuity to raise awareness of his new cereal.

Learn More

Marjorie Merriweather Post. Heiress to the Postum Cereal Company

Marjorie not only inherited her father’s company, but also his business savvy and his belief that wealth came with a responsibility to help others.

Learn More

Honey Bunches of Oats®. The cereal that started with a smile.

Our top-selling cereal brand exists today thanks to a long-time employee’s idea.

Learn More

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